A follow-up from my post yesterday about the Nissan Rogue and their new advertising.
I’m jealous of the boys at Chiat:
Reminds me of the new Wired article posted last week:
When Reality Feels Like Playing a Game, a New Reality Has Begun
Chroma Blog Post about the merger of gaming and reality.
Adfreak Blog Post about the Rogue campaign.
Did you see me lay down the law?
Absolutely brilliant strategy. The mid-size truck always gets a bad rap. Everyone is familiar with the mullet-and-gun machismo that is a full-size pickup spot, but how often do you look at an ad for a mid-size truck and feel cool? Tundra has some competition from the likes of Ford, Chevy, and GMC, but Tacoma is playing in a league of its own.